Blog

20 MIN READ As one of the most active consumers of social media in the world, the social media landscape in Singapore is always changing and adapting to new technologies, platforms, and media habits. As such, we have prepared this report to help you in planning your social media strategy and selecting the right platformRead more

What is Remarketing & How Does It Work? Simply put, Remarketing (also known as ‘Retargeting’) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc). There are 2 main types: static andRead more

With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter. Hootsuite’s ‘Digital in 2017’ survey revealed that more than half of the world’s population now uses the Internet. Narrowing down toRead more

Trying to create ads on Instagram might be confusing, especially if you have no experience with Power Editor at all.Read more

If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop. As small business owners, you would most likely have a limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns. Typically, Facebook likes are just ego-booster for page owners, andRead more

Instagram Influencer Word of mouth marketing via Instagram influencer. “Instagram has changed the way people see the world” – Kevin Systrom, Co-founder, Instagram Instagram’s connectivity enables anyone to share pictures, up to 60 million visuals on a daily average, with an international audience. This helps individuals to weave a special kind of storytelling and bondingRead more

Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike. Although the majority of business owners still have their reservations on how social media can help their businesses, it is rather heartening to see startups and young companies embracing social media; recognising what social media can doRead more

Wondering if you should focus on Facebook or LinkedIn, or put more effort into tweeting? Consumers are now more informed, connected, and empowered than ever. What kind of opportunities does this create for B2B marketers? Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report not too longRead more

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram.Read more

Source: Lab42   Advertising is salesmanship on paper – John E. Kennedy This simple definition of advertisement ruled how business market their products for decades… until the emergence of social media. Today social media slowly takes over how individual brands and businesses’ marketing strategy, and it’s no longer so much about salesmanship; but more aboutRead more