The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their print editions. However, this does not mean they are now out of print. Many traditional publications continue to exist, on our screens. In MayRead more
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If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner’s Guide to Content Marketing here if you have absolutely no idea what we are talking about.Read more
Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly climbing the game by allowing more publisher to go digital.Read more
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands and marketers. Vietnam digital trends emerge fast in this exciting consumerRead more
The State of Media Publisher Landscape in Thailand The arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era does not only involve the shift from print media to online media but also challenges the publishers to adapt to differentRead more
The State of Malaysian Media Publisher Landscape “The audience today do not read but BROWSE news!” This was the key takeaway that I learned from a talk conducted by a content marketing specialist two years ago. It is noteworthy to find out the way how the audience today consumes the content due to the riseRead more
Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 to 5 times. Moreover, content marketing receives 3 times more leads than paid search advertising does. WhileRead more
Introduction “A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indonesia, Sinar Harapan and Koran Tempo’s Sunday Edition. Since then, the shift from print to digital has only intensified. Like most countries worldwide, theRead more
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more
More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape. Ultimately, a number of factors contribute to any content marketing strategy’s success. This includes producingRead more
