Influencer Marketing
Target
Set your target customer profiles and categories while indicating your preferred Cost-Per Engagement rate.
Identify
Through our patented matching algorithm, search for category-specific and brand-aligned Influencers with the right profile to promote your campaign.
Amplify
Mobilise influencers to create optimised visual content that engages with your target consumers, amplifies your brand, and generates online buzz.
Track
Track your influencer marketing performance through our dashboard and measure your ROI. Pay based on desired results.
You need to find the right influencers, identify matching interests,
study engagement, negotiate prices and measure results.
THE STATE OF
Influencer
Marketing
DID YOU KNOW THAT
INFLUENCER MARKETING GENERATES
$6.85 in return
FOR EVERY $1 SPENT
Influencer Marketing is one of the most promising disciplines in the digital marketing mix. It opens up an entirely new world for companies to connect with an increasingly discerning audience in ways that are more natural and relatable. As people are becoming more connected and mobile, companies have to explore creative approaches to earn attention and build meaningful relationships.
Consumers today are overwhelmed with content. As a result, brands are desperately vying for valuable attention by targeting consumers from every direction, from social and display ads to traditional print, radio and television broadcasting ads. But there’s a problem – many of these messages aren’t resonating well with their consumers.
As a way to combat the advertising recoil, marketers are increasingly turning to influencer marketing. In the early days, PR owned this space and negotiated compensation and campaign terms directly with individual influencers. But as technology platforms evolved, so did influencer marketing.
Today, influencer programs are just as accountable as traditional media buys, which is causing a shift in ownership from Communications budgets to Marketing and Media budgets. These advancements in technology are also empowering brands to run programs that activate hundreds of influencers for a price that previously only afforded a small group of individuals.
A Hashmeta Proprietory Influencer Marketplace
StarNgage is an Influencer Marketing and Influencer Marketplace with over 1,500,000 influencers from 150 countries, allowing brands to customise, manage, launch, and measure influencer marketing campaigns on Instagram.
StarNgage empowers you to partner and advertises with influencers – the same way you would on search engines or social networks. In other words, StarNgage helps you to build strong relationships with influencers and your audience, through content creation and high engagement. We ensure you will find your match with our pool of global influencers across topics of interest ranging from beauty, fashion, food, lifestyle and travel.
Why Everyday Influencers?
| Trendsetters |
|---|
Mostly young (15 to 35 years of age)
|
Influential Instagrammers |
|---|
Over 1,000 followers on Instagram
| Talented Creators |
|---|
Active producers of visual content like photos and short videos
| Diverse |
|---|
Diverse reach across widely varying circles (less overlapping audiences)
| Credible |
|---|
More credible and believable to their network of friends and family members
| Stronger Brand Recall |
|---|
Unlikely to support multiple brands, hence stronger brand recall and affinity
Top Tips For Effective
Influencer Marketing
RelatableInfluence is contextual. Review your topic, brand and influencer’s network. Content has to be relatable and reach out to your target audience in order to generate buying intent. |
|
Right FitThere are different types of influencers (Mega-Influencers, Macro-Influencers and Micro-Influencers), understand them and find your right fit. |
|
RelevanceDo not be too focused on the number of followers, consider relevant mid-grade influencers. |
|
RelationshipBuilding a consistent quality relationship with your influencer is important. The more frequently you engage your influencer, the stronger the relationship. |
|
RespectEnsure a win-win situation for your influencer and your brand. Make the effort to listen, respect your influencer, and never falsify any claims. |
|
ResponseProvide value for your influencer, continue to motivate them on a regular basis and look out for future partnership opportunities. Measure your engagement, ROI as well as the emotional reaction of the audience, to aid in future influencer marketing campaign plans. |
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game changers?
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