What is Marketing Automation?
Marketing Automation refers to the use of technologies to automatically perform marketing activities that would otherwise be manually done. Gone are the days when we spend hours slogging on manual marketing activities–tracking data, segmenting email lists one at a time, the list just keeps going! With the advent of marketing automation, we’re now able to harness technology to automatically perform marketing activities. Now, any modern CRM automation software would be able to complete the once time-consuming tasks in under a minute.
Social Media Automation
Social Media Automation tool helps to automate or semi-automate and simplify the procedure of sharing content on social media streams. When it comes to automation, it’s all about creating more time and improving productivity. Commonly referred to as Social CRM or Digital Marketing Automation, Social Media Automation tools can streamline and simplify your tasks, making your day a lot easier.
A brilliant Social Media Automation software should:
Here’s the downside: Unlike other types of Marketing Automation, Social Media Automation involves a wide variety of tasks. This means that it is very unlikely for a single Social Media Automation software to encompass all the features shown above.