As Xiaohongshu (Little Red Book) continues to gain traction in Malaysia, it's revolutionizing the way consumers discover, evaluate, and purchase products. At the heart of this revolution is user-gener
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As Xiaohongshu (Little Red Book) continues to gain traction beyond China's borders, it's crucial to understand who exactly is using this platform, particularly in emerging markets like Malaysia. This
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In recent years, a unique social commerce platform has taken China by storm and is now making waves in Southeast Asian markets, including Malaysia. This platform is Xiaohongshu, or "Little Red Book,"
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In the dynamic world of e-commerce, TikTok Shop has emerged as a powerhouse for brands seeking to captivate audiences, boost engagement, and drive sales. With its vast user base and unparalleled engag
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10 MIN READWith over 1 billion users globally and 2 million users in Singapore, Instagram has become one of the most popular social media platforms since its launch in 2010. 90% of users follow a bran
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20 MIN READAs one of the most active consumers of social media in the world, the social media landscape in Singapore is always changing and adapting to new technologies, platforms, and media habits. A
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10 MIN READWith 689 million active users daily in more than 200 countries, TikTok is one of the fastest growing social media platforms in the world today, grossly outpacing giants such as Facebook and
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20 MIN READDid you know that TikTok is the first non-facebook mobile app to reach 3 billion downloads globally?With the pandemic keeping many people at home, TikTok has emerged as the most popular go-
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One good thing about being a digital marketer in an agency is that you have the unique opportunity to run Facebook ads across a wide range of industries at a volume that is not possible in-house. Over
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10 MIN READIn this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multipl
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