Blog

With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from AppleRead more

Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram? With over 200 million active users and 1.6 billion likes added each day, Instagram is paving ways for brands to carve up creative and gripping content to interact with their fans. Many brands, both big andRead more

If you haven’t noticed already, the ALS Ice Bucket Challenge has gone viral and everyone that you know is either talking about it or taking it. What started as a modest social media campaign in the USA has spread all over the world, and we are not even kidding. It is now arguably the mostRead more

Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already proved that it is a success when used the right way. So, what are Native Ads? They are a type of advertisingRead more

Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made availableRead more

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram.Read more

Thinking of new ways to reach your target audience? Ever wondered if those photo contests actually work? They do and we’ll share with you the secrets of building a successful photo contest today (and a few examples for reference!).   Photo contests are one of the most viral and engaging marketing campaigns. Participants upload theirRead more

Are you starting a new website? What is the best way of growing traffic flow to your website without spending big money on advertising? With all the time and money you spent to build your new website, you must want to find out different methods to drive traffic to your website. We have participated in someRead more