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10 MIN READ With over 1 billion users globally and 2 million users in Singapore, Instagram has become one of the most popular social media platforms since its launch in 2010. 90% of users follow a brand on Instagram, and 70% of shoppers look to Instagram before making their next purchase – this makes InstagramRead more

10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more

10 MIN READ The advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their point of view.  For many, that means understanding the journey the consumer will take from start to finish. While thereRead more

10 MIN READ Social commerce goes beyond just you and your products. Having the right strategy in approaching this evolving facet of marketing can be the difference between success and failure. In order to truly grasp the intricacies of social commerce marketing, consider the following strategies that have already found success in today’s landscape. InfluencerRead more

15 MIN READ Most brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers today is continuously reducing. With the need for a more streamlined customer purchasing journey, social commerce is the emerging trend that is here toRead more

Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space. Whether it is the traditional form of marketing or its digital counterpart, the key elements of every successful marketing campaign remains the same – the 7Ps in marketing (yes, I know you might have been expecting 4PsRead more

With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging trends on social media in 2019, and how will this impact your marketing strategy? Read on to find out more. The Rise ofRead more

[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at theRead more

Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be something that could have been done better or something that needed more attention.   Take Care of The Essentials Though there areRead more