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10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more

10 MIN READ The advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their point of view.  For many, that means understanding the journey the consumer will take from start to finish. While thereRead more

Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space. Whether it is the traditional form of marketing or its digital counterpart, the key elements of every successful marketing campaign remains the same – the 7Ps in marketing (yes, I know you might have been expecting 4PsRead more

With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.

How do you know if your influencer marketing efforts made any impact? In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was separate. If an organisation sent out 10,000 flyers, how would you know how many of them are read by your audience? Moreover, if youRead more

Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your niche. As a business, you need a working formula for capitalizing on their relevance, resonance, and reach. From identifying and ranking them to winning their trust, leveraging and tracking theirRead more

Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy. Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct andRead more

How can you recognize influencer or the capacity of a social influencer? No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. Brian Solis from Altimeter has published a Framework on Social Influence not too long ago.   #1 Reach Imagine you haveRead more