10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more
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Inbound Marketing, Influencer Marketing, Social Media Marketing | Comments are Closed | 12 October, 2020 | 5
Inbound Marketing, Influencer Marketing, Social Media Marketing | Comments are Closed | 12 October, 2020 | 6
10 MIN READ The advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their point of view. For many, that means understanding the journey the consumer will take from start to finish. While thereRead more
Inbound Marketing, Influencer Marketing, Social Media Marketing | Comments are Closed | 28 May, 2019 | 3
With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.
Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” was converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. LackRead more
Does your company focus on inbound or outbound marketing techniques? Are outbound marketing strategies still effective? Many people think that outbound marketing techniques are getting less and less effective over time. When it comes to marketing measurement and optimization, there is always room for improvement. In this article, I’ll show you how to do theRead more
Source: Bloom Worldwide Above is a short introduction to social media in the financial industry. 92% of the brands interviewed believed that social media can help them. But the issue here is that 46% still didn’t really understand how they can use social media to their advantage. Company-wide education is important as the potential ofRead more
Link building is an essential component of Search Engine Optimization (SEO). If you take a look at the periodic table of SEO Success Factor created by searchengineland, you will notice that under off-the-page SEO Section, Links and Trust(Authority) takes up more than 35% of Off-Page SEO Success! It is a crucial process that allRead more
The above blogging 101 infographics from mylifescoop show the basic steps needed to kick-start your blogging journey! Although many people started off with all these enthusiasms about blogging and aim to blog every other day, this passion usually fizzled out after a while when they realise how challenging it is to blog consistently. ProblemsRead more
Content plays an important role in any marketing strategies. You need it for SEO, social media marketing, email marketing, lead generation and lead nurturing. To effectively engaging the right prospects with the correct content, one has to master a solid knowledge of content marketing and match buyer persons with the right marketing materials. There isRead more
The digital shift over the past few years has moved the healthcare industry online. Establishing an online presence has never been more important. Despite initial hesitation, many healthcare service providers are strategically moving towards a greater and more responsive online presence. One of the underlying reasons is the upward trend of netizen, be it youngRead more
