Blog

How to craft the perfect Facebook post so that your post is reaching more people on Facebook? Can businesses succeed on Facebook with the decreased organic reach? Over the past few months, I’ve read articles and updates from different sources about declines in organic reach (how many people you can reach for free) for FacebookRead more

This blog post is written based on Paul M. Rand’s “Highly Recommended” book. Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand often has to be flawless in all areas: customer service, product quality, and after-sales services in order to become recommended. Recommendation usedRead more

Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” was converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. LackRead more

Instagram Influencer Word of mouth marketing via Instagram influencer. “Instagram has changed the way people see the world” – Kevin Systrom, Co-founder, Instagram Instagram’s connectivity enables anyone to share pictures, up to 60 million visuals on a daily average, with an international audience. This helps individuals to weave a special kind of storytelling and bondingRead more

Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike. Although the majority of business owners still have their reservations on how social media can help their businesses, it is rather heartening to see startups and young companies embracing social media; recognising what social media can doRead more

Wondering if you should focus on Facebook or LinkedIn, or put more effort into tweeting? Consumers are now more informed, connected, and empowered than ever. What kind of opportunities does this create for B2B marketers? Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report not too longRead more

How to improve your LinkedIn Profile? Are you taking advantage of some of LinkedIn’s special features? In this article, you’ll discover how to optimize and boost your LinkedIn Profile. As of last year, LinkedIn, with over 259 million users, has become the world’s largest professional social media site. If only due to sheer scale, the advantagesRead more

What’s new on Instagram 6.0? The photo-sharing service announced 10 new editing tools for both iOS and Android. And here’s the top three highlights that I’ll be covering in this article.   What’s New? Instagram is arguably the most popular image sharing platform, where you can edit photos in-app and share them. However, their filters haveRead more

Do you use Instagram for your business? Are you wondering how you can grow an Instagram following and get the most out of your Instagram profile? Instagram, a photo and video sharing platform, has been propelled into the centre of attention after its acquisition by Facebook for a cool billion. Coupled with the fact thatRead more

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram.Read more