How to turn Facebook Likes into customers? Facebook Commerce – Sell on Facebook How to create value for customers and grow online sales using Facebook? The underlying goal of every sales process is to create value for customers. Creating value is the only reason any business should exist. If a business isn’t creating value andRead more
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Thinking of new ways to reach your target audience? Ever wondered if those photo contests actually work? They do and we’ll share with you the secrets of building a successful photo contest today (and a few examples for reference!). Photo contests are one of the most viral and engaging marketing campaigns. Participants upload theirRead more
How do you build your brand’s image on Facebook? How to create appealing custom tabs for Facebook Business Pages? In this article, I’ll show you why you should make Facebook tabs as part of your Facebook marketing strategy to meet your business goals. A Quick Lowdown on Facebook Tab #1 First Impression Matters TheRead more
Is Facebook dying? Teens have expressed interest in new networks like Instagram, Vine and Snapchat. The Pew report states: “While Facebook is still deeply integrated into teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own.” In the eyesRead more
Today’s travellers are no longer content with just accepting whatever good or ill the airline dishes out to them. They are extremely tuned in to the power of social media, as citizens of a virtually connected world. The bottom-line: Airline brands are moulded as much by management direction as by the goodwill of socialRead more
Facebook’s Mission – Image courtesy of TechCrunch Facebook’s mission is to give people the power to share and make the world more open and connected. Yes. It’s true that the more you are using Facebook for marketing, the better you are in superintending this ‘power’ and the more people you can reach out to. ButRead more
How are your competitors doing in social media marketing? Facebook mobile users are growing Social Media is here to stay. “Since the emergence of the social media networks decades ago, social media has continued to evolve. It offers consumers around the world newfangled and connected ways to engage with the people that matter toRead more
Facebook Business Pages (also known as fan pages) has undergone quite a milestone with the release of Timeline. Nonetheless, Custom Tabs were, and still are important for your social media marketing. Custom Tabs are the little boxes at the top of Facebook Business Pages. They are much like your “Like” boxes and event tabs, exceptRead more
You’ve seen the jaw-dropping figures – 955 million monthly active users. In spite of the recent hoo-ha of 80 million potential fake users and tumbled share prices, this number is still relatively impactful. Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, Pinterest and LinkedIn, but the facts remain. With approximately 1 billionRead more
