With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.
With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.
This blog post is written based on Paul M. Rand’s “Highly Recommended” book. Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand often has to be flawless in all areas: customer service, product quality, and after-sales services in order to become recommended. Recommendation usedRead more
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