Xiaohongshu (RED) Content Strategist/Writer (Kuala Lumpur)

JOB RESPONSIBILITIES

• Responsible for the content of the official accounts of Xiaohongshu clients, extracting key hot spots based on XHS traffic trends and integrating them into content strategy and output;
• Independently output popular content and organize copywriting topic selection meetings and brainstorming meetings.
• Responsible for the overall execution of Xiaohongshu marketing projects for brand customers, optimizing and reviewing content published by KOLs, and controlling the overall content direction;
• Responsible for writing brand briefs, including but not limited to brand communication manuscripts, posters, soft articles, hot topics, etc.;