JOB RESPONSIBILITIES
- Analyze brand marketing needs, including demand insights, product and market analysis, audience insights, creative content, and media strategies, to craft comprehensive Xiaohongshu marketing plans. Collaborate with business or project managers to complete proposals in a timely manner.
- Learn from local mainstream social media platforms (e.g., Instagram, Facebook, YouTube), combine data analysis with tools, and develop communication strategies.
- Monitor, analyze, and report on data and campaign performance throughout the execution process, and produce planning summaries.
- Develop methodologies, lead targeted brainstorming sessions, and generate Big Ideas, slogans, and other creative content.
