Advertising Agency in Singapore
While your team may be adept at using traditional advertising channels – print, TV, radio – to be successful in digital advertising will require time, commitment, and predominantly different skills sets. The technicalities and multitudes of digital advertising mean that it is more cost-effective to leverage on the experience and competency of digital advertising agencies.
At Hashmeta, we adopt Inbound Marketing methodologies to create engaging, measurable and targeted digital campaigns. We believe in the integration of Social Media Marketing, Content Marketing, and Pay-per-Click (PPC) Search and Display campaigns to attract qualified and high-converting prospects to your website.
What Should You Ask if You are Looking for a Digital Advertising Agency?
There are so many choices out there when it comes to Advertising Agencies, how to choose the right advertising agency? Here are several questions that you can ask before deciding:
- Do You Have a Minimum Spending Requirements? – Some agencies require a minimum media spend for their clients, which could be a barrier for smaller projects that are limited by budget. Our agency does not implement a minimum spending requirement as we understand the need to test and validate the effectiveness of the campaign before deciding whether additional resources can be justified.
- What Platforms Do You Advertise On? – An agency with the capability to provide integrated cross-platform advertising can help you reach your audience via multiple touchpoints, increasing brand recall and interest. We have expertise in all leading digital advertising platforms, including Facebook, Instagram, LinkedIn, as well as Google Search, Display Network and YouTube.
- How Do You Evaluate The Effectiveness of Campaigns? – While it is a best practice to track and report on conversion numbers (e.g. submission of a lead form, making a purchase), most agencies do not provide this service, reducing clients’ visibility on the effectiveness of the campaign. At Hashmeta, we always recommend our clients to track conversion numbers for all our campaigns.
- What Advertising Techniques Do You Use? – The types of advertising technique used by an agency will have a significant impact on every campaign performance. Depending on your objectives, we will propose and develop media strategies including, but not limited to A/B testing, audience targeting optimisation and remarketing campaigns.
- What Are Your Fees? – Media fees are paid directly to Google or other advertising platforms, while ad optimisation fees are charged by advertising agencies to help you place ads and optimise their performance. These fees are either charged at a fixed rate or as a percentage of total media spend.
Advertising with Google Adwords
Advertising on Google Search Network
As a Google Partner Agency, we can help you reach out to customers who are actively searching for your products and services on the largest search engine in the world with over 12 trillion searches per year. Our Google AdWords certified consultants will analyze your product offering, industry landscape, audience search behavior, and your competitors’ marketing activities before proposing the AdWords configuration for your consideration. We will also review your ad performance on a regular basis, providing insights and recommendations to enhance campaign performance.
Advertising on Google Display Network (GDN)
What do YouTube and The Straits Times online have in common? One’s a video streaming platform that’s also the 2nd largest search engine in the world, while the other is a popular news website, but both are part of the Google Display Network. The GDN is a collection of ad spaces on websites and apps available to advertisers. Your display advertising strategy should be kept in pace with changes in media consumption habits, and GDN provides ample opportunities to reach out to audiences on multiple devices and platforms.
Advertising on Facebook
Facebook, being the largest social network in the world, has proven to be one of the most effective and innovative advertising platform. Over the last few years, Facebook has launched innovative formats such as Live Photos, 360 Videos/Photos, Canvas ads, and Collections Ads to enable brands to deliver compelling and seamless experience to their audience. Leveraging on the details provided by Facebook users, advertisers can also make use of targeting tools to reach out to very specific audiences.
For example, if you are preschool operator looking to market to young mothers, we can refine our Facebook ad targeting parameters to this: women, 28 to 40 years old, with children between 0 to 5 years old, living in Bishan, Singapore.
Or perhaps you are running a gift shop? Rather than focusing on demographics, we can help you target individuals with friends and family members whose birthdays are coming up in the next 7 days instead.
The opportunities are endless.
Advertising on Instagram
Instagram is one of the fastest growing social network today, with its user base increasing almost 800%, from 90 million monthly active users in 2013 to 800 million in 2017. The platform however, provides users with a very different experience from Facebook; it places a heavy emphasis on visually-appealing content rather than posts that are overly wordy and informative posts.
Advertising on LinkedIn
LinkedIn is the largest professional network in the world with close to 470 million users worldwide. It is extremely suitable for Business-to-Business (B2B) marketing and boasts some of the most sophisticated targeting options available to advertisers. For example, it is possible to target:
- Specific brands by company size and number of employees
- Employees of a specific company
- Professionals working in a specific industry (e.g. FMCG)
- Professionals with a certain job function or title (e.g. Marketing Manager)
- Professionals of certain seniority or designation (e.g. Entry/Manager/Director/VP)
- Professionals from a certain field of work or study (e.g. Management)
What we do
Give your SEO and Social Media efforts an extra kick through Pay-Per-Click (PPC). PPC is a form of inbound marketing, it is sustainable and it does work.
One important thing to keep in mind when doing paid advertising using PPC – You should direct your traffic to dedicated landing pages to convert those prospects into leads. Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.
- Professional Ad Copywriting and implementation
- Conduct A/B multivariate testing
- Optimize Ad scheduling and bidding. Ensure quality prospects and good CTR(Clickthrough Rate) while maintaining lowest cost possible
- Develop Landing Pages and optimize Call-to-Action to increase leads conversion
- Review Ad quality and Monitor performance
The ball’s now in your court. Let’s meet up and see if there’s chemistry.
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