Landing Page Optimization

What is Landing Page Optimization?

Landing Page Optimization or LPO aims to provide page content that makes it more appealing to target audiences.

Excellent landing page experience can help you gain the trust of your customers and keep them coming back to your site. Get more mileage out of your landing page by making it easier for visitors to make a purchase, sign up for a newsletter, or do other things you want them to do on your website.

Often, the more visually appealing and professional a landing page is, the more believable and convincing it will appear. A good landing page is trustworthy. Support your offer with testimonials and case studies can help you to gain trust in your landing pages. Apart from that, some of the best practices include a clear title, a structured layout with social sharing links to allow the visitors to spread the word about your offer.

Running pre-launching tests such as A/B test for different versions of landing pages is one of the commonly used methods to maximize leads. Some of the key elements tested in an A/B Test includes headlines, form fields and call-to-action. A good A/B testing will be able to determine which ones result in Click-through rate(CTR) and higher conversion rates. This allows you to perform simple comparative campaign studies, allowing you to produce alternate designs and messaging and see which performs the best. Having a testing infrastructure in place is critical to being able to measure your success.

After each landing page campaign, hold a postmortem session to collectively analyze and agree on what worked and what didn’t. This can then be included in your best practices lists.