If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner’s Guide to Content Marketing here if you have absolutely no idea what we are talking about.Read more
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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more
With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter. Hootsuite’s ‘Digital in 2017’ survey revealed that more than half of the world’s population now uses the Internet. Narrowing down toRead more
We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path. Content marketing is a broad, umbrella term that encompasses many forms of online content – blog posts, infographics, social media posts, photo essaysRead more
Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchase. The use of search engine in what Google deems as the ‘zero moments of truth’ has become so widespread that all it takesRead more
Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enticing video content to exploring new ways to publish, here are five trends that you need to know so that youRead more
Click here for part 1 of Creating Your Own Epidemic Content Now you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the attention? After going all out to grab that initial spurt of attention, the next challenge lies in not falling intoRead more
What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common? Well, you hit the nail on the head. The whole world loves them, and they’ve all once been the subject of content that went viral and took over the WorldRead more
