The following is an Inbound Marketing case study, highlighting how to generate B2B leads through content marketing, search engine optimization (SEO) and social media marketing.
Asia Insight Website
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Percentage Increase in leads0
Percentage Increase in Web Traffic0
Top 10 Ranking Keywords through SEOTheir Story
Asia Insight is an award-winning market research firm, steeped in 20 years of reputable research. Their founders had envisioned a research world that helps clients push the boundary, be inspired by research and dare to be curious!
Asia Insight’s mission is to bring insights that help clients transform their brands and seek out new growth opportunities through customized research. Their ambition is to deliver meaningful research. They know that trust is at the center of every healthy relationship and is the reason world-class brands like Daimler, Microsoft, Hewlett Packard and stakeholders of “Singapore Inc” choose to stay with them for so many years.
Many clients seek them out to help maximize their potential in Asia and bring insightful research that guides important business decisions.
Client's Goal
Asia Insight’s end goal was to produce more sales qualified leads by nurturing them through the buyer’s funnel. To do this, it needed an inbound marketing strategy where it could centralise its marketing actions and immediately see the impact they were making.
Client's Challenge
Asia Insight had diversified its services and needed to target new business more aggressively. It stepped up its leads generation through pay-per-click, but it wasn’t making a significant impact – it needed a more powerful, integrated inbound marketing solution – SEO, Content and Social Media.
The Process
After evaluating a range of options offered by various digital agencies, Asia Insight chose Hashmeta. Since then, it has increased its website traffic through Inbound marketing by almost 500% and boosted leads by 1000%.
Asia Insight set about restructuring its website with the help of Hashmeta Digital Experience Design and Inbound Marketing team, setting up its on-page SEO, publishing new case studies, pushing new blog articles, creating Landing Pages for its content and adding Calls-to-Action to encourage visitors to engage. The team also did a lot of work on its personas, so that it could target different types of leads with the right kind of useful information and offers.
Asia Insight’s first priority was to increase traffic. Through SEO and regular content publishing, they quickly saw an uptick in visitor numbers and number of enquiries.
The Results
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10 times Leads Generated0
B2B target audience reached through social media0
Non-Branded keywords ranked Top 10Non-Branded Keywords
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Search Ranking as of 1st Feb 2017
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