Prima Taste offers Singapore’s best-loved dishes, such as Laksa, Hainanese Chicken Rice, Mee Siam and Singapore Curry, in the simplest form of ready-to-cook meal sauce kits, premium noodle products and cooking sauces.

Complete, easy-to-use solutions:
Provide consumers with the ultimate in convenience with a full complement of authentic tastes and flavours.

Authentic flavours, premium quality:
Specially source and select premium quality ingredients from around the world.

Their Goal

Plaza Singapura wanted to leverage on the Chinese New Year to promote their Meal Sauce Kits that make great soup bases for steamboats and to offer 1-to-1 promo codes to drive traffic to their website for online shopping.

The Challenge

We worked together to come up with a unique and different idea for the steamboat game. To make it more interactive, we came out with the idea to “Power up the Steamboat” where users will need to choose the right ingredients that go into the steamboat.

The Process

Once the users get all the right ingredients into the steamboat, they will be given a choice to decide which promo code they would like to choose after which they will be given a code to shop online. So the idea was to immediately drive traffic to the website from the game.